Your first idea is wrong, so, as quickly as possible, implement a careful plan to learn which of your assumptions are flawed. – Rita McGrath 

Great ideas require cultivation, execution, and reflection . . . then repeat.  We live in a world of upgrades.  From the beta version, to the live release, to version 2.0 and beyond . . . our world is about incremental improvement.  An idea, true innovation, is born from the same seedling.

Your idea is only an idea until it is executed.  True ideas require intentional planning, purposeful implementation, and honest reflection.  We adjust and adapt to make each new implementation, each new version, better than the previous one.  Each of us naturally has assumptions – we test them.  Each of us has a bias – we face it.  Waiting for the perfect time to launch that idea won’t ever make an impact . . . the time is now.