The beginning of wisdom is the definition of terms. – Socrates
The alignment of mission, alignment of culture, begins with a shared understanding of where we are going. We all use terms and discuss relevant topics with colleagues and constituents. Everyone must understand the terms we are using in conversations.
The wise leader takes the time to ensure everyone is working with the same definitions, with the same understanding of each goal. Make sure your team is on the same page; make sure your community has clarity on desired results.