“You must create a culture where people don’t just hear your talk but rather they feel your walk.” – Jon Gordon 

It’s easy to talk about your culture. Making posters, printing flyers, and talking about culture doesn’t get it done. There are many places that have the visuals and printed materials. There are many leaders who talk the talk and preach the values.  

Culture isn’t what’s on paper. Culture is what people feel. Culture is how your team, how your organization behaves. Sure, having a common vocabulary and visuals is important, but it isn’t culture.  

Creating a culture takes action, intentional behavior, and discipline actions. Creating a culture means cultivating what is desired and eliminating what you will not permit. It takes work, it takes dedication, and it takes leadership.